Marketing in the News
We all know ketchup, it is a go to condiment that almost everyone seems to love. Especially when there are french fries around! When I saw this article about Heinz celebrating their 150th anniversary, it definitely got me interested. I know I have a bottle in my fridge and to know its been actually 1590 years since this brand took off is quite amazing.
This article talks about how Heinz is using their 150th anniversary to launch a new campaign about "150 years of clean plates". It is to celebrate the years that Heinz has made food tastier, in which people leave clean plates at the table. It holds our values and the things we hold important. This campaign will be in the UK, Europe, the Middle East, and Africa. Though Heinz has been celebrating their anniversary since the beginning of the year this is their big bang. Though the company has spent 15.3 million dollars on this campaign, it is expected to connect to people and be a big success for Heinz.
Having been around of 150 years the reputation and industry standing of Heinz is one without question. They are known for their good products that reach all over the world.
This campaign is to make sure that Heinz stays at the top of everyone's shopping list. Through the years as I walk through the condiment aisle I see more and more brands of ketchup. Heinz is becoming just something that is on the wall of other ketchups. This campaign is to help them rise above all the others, because they have been here for 150 years. People have loved this brand since way back when. they want to make sure Heinz ketchup stays a staple in your kitchen.
I don't believe that Heinz is trying to overcome anything really. I think that they are just trying to stay on top of the rising percentage of ketchup brands that are coming out. The way that they approach the topic of always being the best or on top of all other brands is unique. In the short clip above is the commercial that they came out for this campaign. It shows people throughout the years using Heinz for their daily meal. In doing this they show the Uniqueness of time and their product.
Their campaign idea is good. It resonates with what great food tastes and that ketchup is some instances can enhance the flavor of meals, (especially french fries!) that leaves you wanting to leave an empty plate. Though I would probably further the reach of this campaign. It does not reach to the Americas nor Australia. I know that this campaign has made me appreciate Heinz more because of how long it has been around.
I have learned how to really look at marketing strategies and kind of pull them apart and see how it affects people.
https://www.marketingweek.com/2019/04/05/heinz-150-anniversary-campaign/
This campaign is to make sure that Heinz stays at the top of everyone's shopping list. Through the years as I walk through the condiment aisle I see more and more brands of ketchup. Heinz is becoming just something that is on the wall of other ketchups. This campaign is to help them rise above all the others, because they have been here for 150 years. People have loved this brand since way back when. they want to make sure Heinz ketchup stays a staple in your kitchen.
I don't believe that Heinz is trying to overcome anything really. I think that they are just trying to stay on top of the rising percentage of ketchup brands that are coming out. The way that they approach the topic of always being the best or on top of all other brands is unique. In the short clip above is the commercial that they came out for this campaign. It shows people throughout the years using Heinz for their daily meal. In doing this they show the Uniqueness of time and their product.
Their campaign idea is good. It resonates with what great food tastes and that ketchup is some instances can enhance the flavor of meals, (especially french fries!) that leaves you wanting to leave an empty plate. Though I would probably further the reach of this campaign. It does not reach to the Americas nor Australia. I know that this campaign has made me appreciate Heinz more because of how long it has been around.
I have learned how to really look at marketing strategies and kind of pull them apart and see how it affects people.
https://www.marketingweek.com/2019/04/05/heinz-150-anniversary-campaign/
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